College of Arts and Sciences, USF

Executive Education Program

Eric M. Eisenberg, Ph.D. - Lt. Gen. Martin Steele (Ret.) - Adib Farhadi, Ph.D.
University of South Florida

For more information, please contact the Director of the Executive Education Program, Dr. Adib Farhadi:
Phone: 813/974-3822 - Email: farhadi@usf.edu

Course Description and Agenda

Eric Eisenberg, Ph.D.


Dean and Professor of Communication

USF College of Arts and Sciences

Eric Eisenberg, Ph.D., is a nationally recognized scholar in the strategic use of communication to promote positive organizational change. He has published extensively in national and international scholarly journals and is a widely sought-after consultant. In addition, he has previously held faculty appointments at the University of Southern California and Temple University and served as chair of the USF Department of Communication from 1996 to 2006.

 

Eisenberg was appointed dean of the USF College of Arts and Sciences in March 2010. As interim dean from 2008-2010, he guided the college through a complex process of restructuring that led to the establishment of the School of Humanities, School of Social Sciences, and School of Natural Sciences and Mathematics, as well as steering the efforts to integrate new academic units into the college. He supported the recruitment of outstanding new faculty from the United States and abroad, strengthened the college’s leadership and cultivated a greater sense of scholarly community across the college.

 

Under his leadership, the College of Arts and Sciences received its largest donation ever from USF Board of Trustee Vice Chair Jordan Zimmerman, who generously donated $10 million to name the Zimmerman School of Advertising and Mass Communications. Eisenberg has played a key role in developing the most unique advertising program in the country, the Zimmerman Advertising Program, which is a joint effort with the Muma College of Business.

Lt. Gen. Martin R. Steele


U.S. Marine Corps (Retired)

USF Associate Vice President for Veterans Partnerships

USF Executive Director of Military Partnerships

USF Co-Chair of the Veterans Reintegration Steering Committee


Born in Philadelphia, Penn., and raised in Fayetteville, Ark., Lt. Gen. Martin R. Steele enlisted in the Marine Corps in January 1965. He rose from private to three-star general, culminating his military career as the deputy chief of staff for plans, policies and operations at Headquarters, U.S. Marine Corps, in Washington, D.C., in August 1999. A decorated combat veteran with more than 34 years of service, he is a recognized expert in the integration of all elements of national power (diplomatic, economic, informational and military) with strategic military war plans and has served as an executive strategic planner/policy director in multiple theaters across Asia. His extraordinary career was chronicled as one of three principles in the award-winning military biography “Boys of ’67” by Charles Jones.

 

Upon his retirement from active duty in 1999, he served as president & CEO of the Intrepid Sea-Air-Space Museum in New York City. Under his leadership, they adopted the mission statement of “Honor our heroes, educate the public, and inspire our youth about the price of freedom.” This creative branding strategy resonated with all audiences and was the early catalyst for the transformation of the Intrepid from just another New York City destination location to the near icon status it enjoys today among educators, historians, international visitors and military veterans. Shortly after the attacks on Sept. 11, 2001, Steele invited the FBI to use the Intrepid to conduct their investigations. Within 48 hours, Intrepid was once again in service as the temporary headquarters for more than 750 FBI agents.

 

In 2015, he was appointed to the Congressionally mandated Commission on Care to undertake a comprehensive evaluation and assessment of access of veterans to health care from the Department of Veteran Affairs and strategically examine how best to organize the Veterans Health Administration, locate health care resources, and deliver healthcare to veterans during the next 20 years. The Commission was made up of 15 voting members selected by Congress and the President.

 

Steele is a graduate of the University of Arkansas where he obtained a B.A. degree in history (’74) and was recognized as a distinguished graduate of the Fulbright College of Arts and Sciences. He is a recipient of the 2013 Arkansas Alumni Award Citation of Distinguished Alumni which recognizes exceptional professional and personal achievement and extraordinary distinction in a chosen field. He also holds three master’s degrees from Central Michigan University, Salve Regina College and the Naval War College.

Adib Farhadi, Ph.D.


Director of Executive Education Program

Assistant Professor

USF College of Arts and Sciences


Adib Farhadi, Ph.D. is the Director of Executive Education Program and assistant professor at the University of South Florida College of Arts and Sciences. He is a recognized global leader in post-conflict stabilization and reconstruction with more than 15 years of experience in project management and professional development.

 

Farhadi has written, trained and advised a variety of international organizations in areas such as strategic and conflict zone analysis, stabilization and reconstruction efforts, economic analysis and professional development. He has held progressively higher levels of responsibility such as serving as the deputy minister of commerce and industry for the Afghan government, executive director for the Afghanistan National Development Strategy, chief negotiator for WTO accession and senior advisor to New Silk Road Initiative.

 

Farhadi most recently served as visiting scholar at Johns Hopkins University, School of Advanced International Studies (SAIS) and postdoctoral fellow at University of Canberra, Institute for Governance & Policy Analysis.